Strategic Communication Consultancy (S2C) was founded in 2002 by Ramsay G. Najjar, a veteran and regional authority in the communication field. Since its inception, S2C has steadily built-up its human talents, bringing in team members from diverse backgrounds to cater to a wide breadth of regional clients in both the corporate and public sectors.
S2C's vision is to transform organizational communication in the region to a proactive and strategic approach that enhances organizations' relationships with their stakeholders and increases the effectiveness of their communication messages.
Our mission is to support our clients across the Middle East and beyond, with strategic thinking that helps enhance their communication capabilities, build strong brands, and drive outstanding performance.
We strive towards open and transparent communication with our clients, partners and with each other, in order to build long-lasting relationships with all of our stakeholders, based on trust and mutual understanding.
We abide by the highest standards of professional behavior and ethics in our relationships with our clients and partners, whereby honesty is paramount in upholding the integrity of our agreements and in fueling rewarding relationships.
We are dedicated to providing our clients with tailor-made and innovative solutions that fit their needs and preemptively address their communication issues.
We are committed to partnering with our clients and embracing their objectives as our own, swiftly responding to our clients' communication needs and ensuring the most effective and timely implementation of their communication strategies.
Above all, we are committed to excellence in everything we do, as we believe in investing our best efforts in every client and in every project, constantly improving, and invariably delivering work of the utmost quality.
Zeina Loutfi Najjar
Gladys Saab Turk
- Ramsay G. Najjar -job title
Throughout the past 12 years, the most exciting times were always those when we worked with a client on implementing the strategy we would have so tirelessly crafted for months. Orchestrating so many partners involved in the execution of a communication strategy and seeing it bear fruit and deliver on the client's objectives has to be one of the most rewarding aspects of our work. Whether playing a lead role in a project or recently only supporting it due to my family obligations, I love the thrill and challenge of matching and exceeding our strategies' set KPIs.- Zeina Loutfi Najjar -Director
Having been a part of S2C since 2006, the most rewarding aspect of my job has been the diversity of the projects I have worked on. From political communication to corporate communication, each project encompasses a unique set of challenges that requires thinking outside the box and leveraging my experiences and know-how to find the strategic edge that can allow clients to achieve their objectives.- Rany Kassab -Executive Director
Besides continuous exposure to a diverse range of large scale projects and ad hoc missions, I believe that the most attractive characteristic in our work is the mix of rational, analytical and scientific thinking which is typical of the consulting sector coupled with a highly creative, intuitive and human approach. This is definitely a successful combination which is offered by very few organizations.- Mark Helou -Associate Director
Working at S2C is all about learning new ways of thinking. The diverse nature of our projects requires that we remain up to date on the latest trends in numerous fields, while simultaneously developing our communication talent. The values instilled by S2C management, be they professionalism, excellence, or creativity, also make working there a joy.- Line Tabet -Senior Strategist
What makes working at S2C an enriching and fulfilling experience is the ability to exchange knowledge with a dedicated team of professionals, all while working and interacting with a wide network of clients, crafting effective strategies for them, and integrating my social media expertise into the larger strategic communication context to help them successfully attain their objectives.- Rana Haddad -Strategist
Ever since I joined S2C, the most compelling part has been the ability to adapt and to stay abreast of the ongoing developments. Leveraging the power of social media to achieve strategic objectives and finding innovative ways to make language work for our clients in the new digital media landscape is as challenging as rewarding.- Joyce Najm -Junior Strategist
Having been part of S2C since day one, I was fortunate to contribute to and to see the consultancy grow and expand over the years, taking on a wide range of clients and forging new partnerships that have helped cement the reputation of the company well beyond the region. Yet what I am most proud of, is having helped groom many of our strategists, supporting them on a daily basis in carrying out their functions.- Gladys Saab Turk -Office Manager
As a means to better serve our clients and cater to their growing and diverse needs, S2C has built strategic partnerships with entities in key European and American centers of power and influence ultimately providing our clients with privileged access to Western markets, valuable access to a network of experienced professionals and consultants as well as sharpened expertise with regard to lobbying and networking. To learn more about our strategic partners, kindly click on the logo below.