Despite a regional Government’s efforts to roll out an e-Government program to shift the delivery of Government services towards an automated system, the program gathered low visibility in addition to facing internal resistance to change amongst employees.
S2C developed a three-level comprehensive communication strategy that was set to achieve the following:
- Enable the understanding of complex technicalities related to the program and achieve maximum awareness, buy-in and participation in e-Government
- Communicate the clear benefits of the program to all stakeholders, particularly the general public and business community
- Communicate in a clear way the Government entity’s higher-level vision as well as its function, highlighting its positive role in transforming the country on the social and economic levels
- Counter internal resistance and obtain the buy-in of Government employees and entities, highlighting the importance of their partnership as well as the program’s benefits for them
The Government was able to successfully launch its e-government program and to create positive momentum towards the adoption of the range of services that was offered via its platform.