Challenge

A GCC country strived to secure the participative development and public support of a newly-developed National Development Strategy.

S2C Approach

S2C developed a comprehensive communication strategy set to achieve the following:

• Prepare the ground for the official launch of the Strategy, raise media and public interest in it and build anticipation for its imminent launch
• Render the Strategy understandable and accessible to the public and raise awareness about its importance and implications
• Secure alignment and cooperation of all stakeholders and garner national support for the implementation of the Strategy
• Bridge the gap in the concerns and priorities of all the players involved, ensuring that the national interest supersedes the interests and considerations of particular groups

Outcome

The Strategy’s launch was a great success and was complemented with a comprehensive communication campaign that allowed citizens to recognize and understand the Strategy and its ultimate objectives, and maintained the momentum needed to develop the sector-specific implementation strategies based on the principles set forth by the National Development Strategy.