A regional real estate developer was seeking to build its brand image and equity, as it had limited exposure or recognition although the company itself enjoyed a legacy of credibility and expertise.

S2C Approach

S2C developed a communication strategy that was set to achieve the following:

  • Build a strong brand name and position it as a key player in the regional real estate market
  • Brief and supervise the work of several design and production agencies
  • Ensure the most optimal and strategic fit with the developer’s vision and positioning
  • Accompany and supervise the launch of new brands in the region



The company was able to boost its capacity to attract investors willing to fund the projects that it had in the pipeline, while in the same time seeing an increase in the number of interested buyers in the various projects that it was developing in many locations.