A prominent telecom company in the GCC was facing aggressive and looming competition in addition to being misperceived by the public and lacking any clear communication vision or master plan.

S2C Approach

S2C developed a communication and branding strategy that was set to achieve the following:

  • Refresh the client’s corporate brand and create a more dynamic, customer centric and caring brand
  • Rally internal stakeholders around the Strategy through organized workshops
  • Provide strategic guidance for the selection of communication partners including advertising agencies, PR agencies and Corporate Identity companies
  • Counterbalance the competition’s recent communication efforts



The company was able to further consolidate its positioning as a market leader which proved to be an essential strong point as it further expanded in new markets at a later stage.