Challenge

After being forced to shut down, a prominent Middle Eastern TV station was planning its re-launch in an already dense market.

S2C Approach

S2C developed a communication strategy that was set to achieve the following:

• Turn the client into the leading TV station that sets the benchmark for all competitors
• Develop the organization’s mission, vision and core values and reach an adequate positioning
• Establish clear guidelines for the client’s communication vis-à-vis different stakeholders
• Develop a methodology for reaching an optimal content strategy
• Set the base for the establishment of a strong corporate culture

Outcome

In only a few years after it was launched, the TV station was able to become the number one televised media in terms of viewership volume and to be unanimously seen as a benchmark in terms of content quality and viability.