Communication has come a very long way in quite a short time. What started out as a secondary support function within organizations has now become an independent function in its own right, widely recognized for its strategic significance. Indeed, organizations today need to have a dedicated communication team in order to thrive in their environment, whatever it may be.
S2C provides a number of valuable services in this regard, beginning with supporting its client’s organization through every step of setting up an empowered communication department. Such support includes determining the department’s organizational structure, scope of work, standard processes, and expected deliverables, in addition to supporting the recruitment and staffing of the team, as well as paying special attention to key leadership positions within the department. S2C also develops an optimal interaction model that the communication department should strive to adopt in dealing with other departments within the organization, helping to ensure the consistency of internal and external communication with the overall strategy and objectives of the organization.
Though communication is no doubt universal in nature, it can be applied to an enormous number of fields and industries, creating the need for its practitioners to receive specialized training. Whether their communication department has just been set up or has long been in place, organizations need to endow their dedicated staff with the skills required to meet the different communication challenges they will likely encounter over the course of their careers.
As part of the support it provides clients in meeting all their communication needs, S2C offers communication departments training in specialized areas, readying them to carry out their duties. The outcome of these knowledge-transfer sessions is to ultimately form independently functioning communication teams able to handle external and internal communication, in addition to handling crisis and change communication on the strategic as well as the tactical levels. Such teams serve as the nerve center that regulates all interactions between the organization and its various stakeholders, while protecting and enhancing its reputation, equity, and the value of the brand.