A leading regional cement manufacturer was facing numerous image and reputation problems on a multitude of fronts, most notably on the health and environmental impact levels.

S2C Approach

S2C developed a communication as well as a CSR strategy that were set to achieve the following:

  • Shed light on the company’s environmental efforts and improve the its reputation
  • Improve relations between the company and its community, elevating them to new levels of dialogue and cooperation
  • Undertake a complete overhaul of the internal corporate culture and the communication practices
  • Address ongoing crises and develop a crisis communication framework



The company was able to reshuffle its relations with all its stakeholders, starting from the community in which it operated up to its most vocal critics on a national level. As such, it was able to carry out its business in a much more harmonious way while becoming perceived as a valuable corporate citizen.