A how-to guide for good country branding

Where are you taking your summer vacation this year? Chances are you’ve booked a trip to a country that passes the test of a strong “country brand.” This might sound strange given that people usually choose their destination of choice based on attractions, culture, food, shopping and other offerings, but all of these elements merely fall under the brand image that a country has created for itself and how successful it has been at capitalizing on these assets.

It also may seem as though many countries that are tourist and investment destinations sell themselves, while the image of a...

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Ramsay G. Najjar

Football and politics: fair play?

June. The grip of football fever will soon engulf the globe as all eyes turn to South Africa, the host nation of one of the biggest events on the planet: FIFA’s World Cup 2010.

Whether one supports the mighty Spanish, the spectacular Brazilians, the creative Dutch or the resilient Germans, emotions always run high; the results can make or break a country’s morale.

The popularity of the game is such that it transcends borders, language barriers and social classes. What was once regarded as the common man’s sport of choice has become a multi-billion dollar business controlled...

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Rany Kassab, Zeina Loutfi and Ramsay G. Najjar

The style and substance of Steve Jobs

Steve Jobs is being mourned the world over, not just as a revolutionary inventor and talismanic chief executive officer, but also as an iconic personal brand and a globally-recognized leader who touched the lives of everyone, not simply the Apple fan or the tech community. Jobs is praised for his creative genius, for changing the way we communicate and interact and for turning Apple from a fruit into an international brand spoken in all languages across the globe. If we scour through the deluge of articles and blogs recently written in tribute to Jobs, we see recurring references to him as...

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Line Tabet, Zeina Loutfi and Ramsay G. Najjar

Journey to the opening bell

Facebook recently announced that it is going public, in a move which would constitute one of the biggest offerings and tech initial public offerings in history, estimated to reach $5 billion. While dwarfing the $1.67 billion raised by Google in 2004, this news can only remind us of the buzz that surrounded Google, turning it into one of the fastest growing companies and most attractive places to work at.

All this ado about Facebook cannot but get us thinking about IPOs in our region, which have been relatively few and far between compared to most developed and emerging economies....

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Line Tabet, Zeina Loutfi and Ramsay G. Najjar

New media mandates a new school system

The digital revolution and the ubiquitous presence of the internet, social media and new communication technologies has profoundly altered traditional forms of education and is undeniably shaping a new educational landscape. The conventional schooling system now needs to reinvent itself in order to adapt to a situation where students have instant access to news, information and ideas.

Whether locally or on a global scale, the formal education system is facing the universal challenge of remaining reliable and effective in this continuously changing environment. It needs to adapt to...

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Michele Azrak, Zeina Loutfi and Ramsay G. Najjar

Seeing is believing

Disappointing, frustrating, surprising, uninspiring, exciting, amazing… Depending on how you experienced the 2014 FIFA World Cup, which team you were supporting or how much of a die-hard fan you consider yourself to be, this is how you would probably describe the games that ended on July 13. Without delving into the details of which team should have won or whose performance was worth watching, the 2014 FIFA World Cup was full of colors, images, impressions, illustrations and graphics.

The visual presentation of information — or visual communication, as we like to call it in...

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Line Tabet, Zeina Loutfi and Ramsay G. Najjar

How a moustache can cure cancer

November is the month of the year when we see a profusion of men growing moustaches, proudly sharing their pictures and enthusiastically encouraging their friends to join the movement. This “Movember” craze is organized every year to raise awareness and funds for men’s health, essentially cancer-related diseases.

What started as a pretext among friends in a pub in Australia to bring back the 70s moustache, soon became an international campaign aimed at “changing the face of men’s health.” Yet the credit does not go to a multimillion-dollar campaign, but to the most traditional, cost...

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Line Tabet, Zeina Loutfi and Ramsay G. Najjar