Renowned communications specialist, Ramsay G. Najjar, Founder & Managing Partner of Strategic Communication Consultancy (S2C) shares his professional expertise on political campaigning in general and Lebanon’s recent political ads in particular.
Most of the campaigns this year are very straightforward, with an easy memorable punchline giving the target voters a reason why, this time, they should vote for a candidate or a party. Do you think this is an effective strategy that can have an impact on how voters vote?
A catchy slogan or a memorable punchline...